Sometimes it's very easy to run campaigns based on what we already have the ability to track, even if the tracking isn't currently complete. Advertising Continue reading below Banner Design The problem is that if you don't track everything, you can't get a good performance metric. With lead generation campaigns, it's not just volume we're concerned about, it's also quality. Ensuring we follow leads through to the sale is key to understanding: Which sources and which campaigns generate good leads. What sources and campaigns are generating unwanted leads. The most commonly Banner Design missed metrics in my experience are micro conversions and hits. Let's address each of these. Micro conversions Micro-conversions are valuable because they allow you to monitor engagement.
As you move through the funnel, it really pays to know if – and how – people are engaging, rather than driving so much traffic to your site and hoping they'll come back. Micro-conversions are also great for building audiences, which can shape your strategy. Advertising Continue reading below Tracking micro-conversions is a great way to create a feedback loop on your campaign to ensure you're delivering value to your prospects and receiving value in Banner Design return. I would much rather see a report that shows X number of people watched a video, Raster to Vector Conversion downloaded a guide, downloaded a coupon, etc. instead of a report that strictly shows the number of impressions and clicks. calls Without proper call tracking, it is really difficult to know the number of calls. Agencies have likely Banner Design worked with clients before sharing anecdotal comments: “Calls seem light today.” “We had quite a few calls yesterday.” "We've had a lot of calls but not all of them seem relevant." And worse: "Calls have increased dramatically, but I think that's because we did X offline."
Without a tracker in place, you will never know what the driving factors are for these calls or if they are even coming from media efforts. This means that it Banner Design is virtually impossible to improve the volume or quality of calls that PPC is ideal for. Advertising Continue reading below Implementing a call tracking process allows you to get a good idea of call quality and value, volume, and trends. Ideally, all of this can be done at a granular level that allows you to make Banner Design optimizations that really make a difference. More resources: 5 Demand Generation Tactics That Work in PPC How to measure the success of PPC campaigns with and without conversion data PPC 101: A Complete Guide to the Basics of PPC Marketing