I saw an article in the WeChat group on Tuesday: "I lurked in the Shanghai celebrity group and became a celebrity observer for half a Whatsapp Database month". After reading the article, what surprised me was not the scene of taking pictures of Ferrari in the article, but Whatsapp Database the end of the article. Data: 10w+ reading, 1.3w likes, 1.4w watching. Even in the official account to which the article belongs, the number of likes for this article is almost equal to the sum of other articles.
User Discovery Articles When users first see an article, they often only see one title. Whether the title can attract the user's attention at Whatsapp Database first sight is very important. The methods generally used to attract users are: creating disputes and comparisons, solving pain Whatsapp Database points, and arousing users' curiosity, etc. However, "I lurked in the Shanghai celebrity group and became a celebrity watcher for half a month" obviously aims to stimulate users' curiosity. way. Curiosity is human nature, and people's curiosity comes from the information gap.
When there is an appropriate information gap between "the information I want to know" and "the information I already know", people Whatsapp Database will have great curiosity, However, the information difference should be appropriate. Too large information difference will make people feel that they are too far away from themselves and not interested. The three Whatsapp Database phrases "latent", "Shanghai ladies" and "observers" in this article will make people curious. The Baidu index of the word "celebrity" these days shows that most people know the term "celebrity".