the real royalty, the real king who sits on the throne, if you want to be real about what it takes to gain influence and profits. To earn the king's trust, you must focus on what it takes to serve him. Quality content plays a big role in serving “royalty”. The better your content, the better the experience for your audience. It's like stepping into a magnificent castle and being "awed" by everything inside. Think of your content like this castle. Create beautiful content and your audience - the real king - will want to stay within your castle walls. What's the biggest change you've noticed in the content marketing industry since you started? The shift towards quality content in the industry –
SEO blogging and website copy in particular – has been massive, spanning barely half a decade. I've seen everything change in the biggest way and I first got into content marketing less than eight years ago! Want to win in SEO? Try to go all-in, hack-free, and employee email list play the long game. Build a great website. Commit to quality content, consistently. The dividends you will reap will be worth it. Tweet that Much of this change has been Google pushing and enforcing EAT (Expertise, Authority, Trust) as the true content ranking standard, causing marketers to realize that thin,
stuffed content would no longer suffice. In the pre-Panda days, you could get away with ranking your website and gaining organic traffic with simple, keyword-stuffed content. Not so much after 2012. Content marketers actually need to write (or hire a copywriter to write) substantial, impressive, and audience-focused content, so that content can go anywhere. And this trend of high-quality, high-caliber content is only going to continue. As the search for “amazing” content writers intensifies, the actual knowledge of what it takes to produce this type of content diminishes. It's bad. Seriously. There is a big void. Julia McCoy on a sofa Julia started Express Writers when she was just 19 years old. Today, the company employs more than 90 editors. At my conten