Content marketing, advertising marketing, influencer marketing, and event marketing. These categories can be used on a single point or in combination; they can be used executive list through official channels or off-site. The following points will be explained. 1. Content Marketing Content marketing is the most basic and common marketing method of Zhihu, and it is also executive list a form of inheritance of other marketing methods. Here I divide content marketing into two types, one is conventional and the other is unconventional. Regular forms include: answers, articles (including columns), ideas.
Videos, short comments (comment area), circles. These 6 forms, except that the circle is more special, the other types are the functions that each organization executive list number has. The circle is a function launched by Zhihu in November 2019. It is similar to executive list Weibo. It publishes more short pictures and texts. Later, it supports the synchronization of videos and answer articles to the circle you are in. Currently in a state of tepid growth, the marketing of the circle can be invested as appropriate. The remaining 5 exposure effects are arranged in descending order.
Answers, Videos, Articles (including columns), and Ideas. Based on the form of the Zhihu Q&A community, the high exposure of the answers is executive list understandable, and Zhihu will also recommend questions for you to answer. Video exposure is also relatively good. Earlier this year, the question will tend to answer the video in the front position. This is executive list because Zhihu mainly promotes the video function this year. It not only opens a separate area for it, but also hosts many exciting video creators to settle in. and content production activities. Articles and ideas can only be seen by people who follow your account.