User growth is a long-distance race. Some executive list people can persevere to the end and win the Grand Slam, but some people fall down halfway. The real user growth Taoist device includes two aspects of Taoism and technology. Truly user-centered, thinking from the user's perspective, this is the way. Follow the latest marketing concepts, return to the basic executive list principles to implement the details, this is the art. The author shares his growth experience and summarizes the way of user growth. 1. The concept of user growth 1. Promotion and operation In the first few years of my career,
It all revolves around your goals, such as attracting executive list more users, or increasing user stickiness, or selling more goods or services or advertising, etc. Later, as the division of labor began to be refined, everyone found that professional people can still improve the efficiency of a certain link by doing professional things. Therefore, the promotion work, that is, channel executive list operation, began to be divided. Then there are marketing departments in Internet companies, which are mainly responsible for brand promotion, channel purchases, etc. We must admit that professional people doing professional things are often right.
This is a bit like the concept of "Zhongtai" that is currently executive list very popular. It is right to avoid repeated wheel building and sharing of data resources, technical resources, and content resources. However, different products have different product executive list characteristics and operational goals, and the needs and utilization of different middle platforms at different stages are also different. Therefore, we still have to return to the category of specific analysis of specific products.