And a few considerations should be taken into account to achieve consistent rendering across email clients. And it's not just developers who have to appease the inbox gods. With dark mode gaining momentum, there are even more environments to be aware of, some of which will require email designers to take extra care when applying background colors in their designs. In this blog post, you will learn: the benefits of background colors how to code a solid color background (+ email client support) how to code a gradient background (+ email customer support) tips for optimizing dark mode why use background colors in emails? Having a background color policy in place fills a few needs when it comes to improving your email program.
From a technical standpoint, implementing background colors adds no load time to your emails, and they are still visible even when images are disabled. They company mailing list can help separate content, call out messages, or distinguish one email from others in your subscriber's inbox, potentially increasing your audience's engagement. Stand out in the inbox you can create an impactful opening experience, like this email from blurb. The hero zone packs a punch.
The bold orange background makes an impact by contrasting with the blue of the logo, enhancing brand identity. Once the reader passes the hero area, the secondary content sits on a white background, providing the ideal reading experience for larger bodies of copy. Background color presentation email examplegradients are part of marketing agency 1973 ltd's brand identity, which is why you often find bold linear gradients in the background of their emails. Background gradients can make compositions more dynamic and even encourage the subscriber to scroll.